Personalized Behavior Change Coaching
As a Health Coach at Noom, I designed customized learning schedules for clients using pre-existing educational materials, tailoring their experience to support long-term behavior change. By combining behavioral psychology principles, habit formation strategies, and personalized coaching, I helped clients develop sustainable health habits and achieve their weight management goals.
Tools
Noom Dashboard
Google Suite
Client
Noom
Year
2019
Problem Statement
Many individuals struggle with sustaining healthy habits due to lack of structure, motivation, and accountability—not necessarily due to lack of information. My role was to bridge this gap by structuring individualized learning schedules, providing tailored coaching support, and helping clients apply Noom’s educational resources in a way that worked for their unique lifestyles.
Audience Goals & Learning Needs
The Goal
✔ Create personalized learning paths to help clients navigate their weight loss journey at their own pace.
✔ Coach clients through mindset shifts using behavioral psychology and motivational interviewing.
✔ Support long-term behavior change through structured, flexible learning experiences.
Target Audience
Adults struggling with weight management who needed more than just information—they needed accountability, motivation, and a structured plan.
Learning Needs
✔ Guidance on how to apply Noom’s educational materials to their unique goals and challenges.
✔ Accountability and motivation to stay consistent with habit-building.
✔ Psychological support to overcome barriers like emotional eating, lack of consistency, or unrealistic expectations.
Key Coaching & Learning Strategies
Custom Learning Schedule
Designed personalized lesson plans based on client progress, motivation level, and behavioral patterns.
Micro-Learning Approach
Delivered complex health concepts in bite-sized, actionable lessons, making learning seamless and aligned with clients' daily routines.
Behavioral Science Driven Coaching
Applied CBT, habit stacking, and motivational interviewing to help clients internalize and sustain behavior change.
Learning Materials
📌 Noom’s Pre-Developed Educational Articles – Used structured content to educate clients on nutrition, behavior change, and psychology-based weight loss strategies.
📌 Personalized Learning Schedules – Sequenced Noom’s materials strategically based on each client’s needs, readiness, and progress.
📌 Behavior Change Coaching – Applied CBT and motivational interviewing techniques to help clients identify challenges and shift their mindset.
📌 Weekly Progress Check-Ins – Assessed learning retention and adjusted schedules to maintain engagement.
📌 Accountability & Encouragement – Used habit tracking and real-time feedback to reinforce learning.
Development Strategy
To ensure an effective and engaging learning experience, I:
✔ Customized coaching plans to match clients’ learning paces and motivation levels.
✔ Applied behavior change psychology to help clients internalize and implement new habits.
✔ Adjusted learning pathways dynamically based on client feedback and behavioral patterns.
✔ Reinforced key lessons through habit tracking, progress check-ins, and real-world application exercises.
Results & Impact
📈 Increased Client Engagement: By personalizing learning schedules and using micro-learning techniques, clients were more engaged and consistently completed their lessons.
🎯 Improved Retention & Goal Achievement: Clients were more likely to stick with the program and reach their health milestones due to structured coaching and reinforcement techniques.
🔁 Long-Term Behavior Change: The use of habit-stacking and motivational interviewing helped clients develop sustainable health habits that extended beyond the coaching program.