User Flow Diagram
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User Personas
Subtitle Goes Here
This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.
Buju Banton Concert Merchandising App
Buju Banton is a Grammy-winning reggae artist who made global history with the first show of his "Long Walk To Freedom" tour, attracting over 30,000 fans from around the world to Kingston's National Stadium on March 16, 2019.
Tools
Figma
Adobe Illustrator
Adobe Photoshop
Client
Buju Banton
Year
2021
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Project Goals
As the lead designer, my responsibility on this project was to design a high-fidelity mobile application for concert merchandising. The app offers his fans the ability to purchase exclusive merchandise before, during, or after the concerts, with the convenience of pick-up at the venue or home delivery.
Known Concert Merchandising Challenges
Concert merchandising can present a number of challenges, such as limited merchandise availability at the venue, long lines and wait times at merch booths, lack of online purchasing options, and limited size availability. These issues can lead to disappointed fans who are unable to purchase the items they want, and make it difficult for venues to meet the demand for merchandise.
User Research
Summary
To inform my research, I analyzed audience demographics, social media analytics, and music streaming data provided by Buju Banton's management team, gaining insight into the target audience's preferences, behavior, and engagement with the artist. Additionally, I conducted user interviews with existing fans to gather qualitative information. Combining both quantitative and qualitative data allowed me to create a concert merchandising app that met the needs and expectations of the target audience and address common pain points.
Research Goals
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Uncover the motivations for purchasing concert merchandise
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Understand the typical behaviors and experiences associated with buying souvenirs from a concert
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Identify the challenges and unmet needs of users when trying to purchase memorabilia from a concert.
User Pain Points
My research revealed the following pain points for concert-goers:
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Long and disorganized lines at the merchandising booth
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Difficulty in viewing merchandise from the back of the line
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Missing portions of the concert due to wait times
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Lack of ability to purchase exclusive concert merchandise prior to attending the event.
Paper Wireframes
Known Concert Merchandising Challenges
Concert merchandising can present a number of challenges, such as limited merchandise availability at the venue, long lines and wait times at merch booths, lack of online purchasing options, and limited size availability. These issues can lead to disappointed fans who are unable to purchase the items they want, and make it difficult for venues to meet the demand for merchandise.
Key Coaching & Learning Strategies
Custom Learning Schedule
Designed personalized lesson plans based on client progress, motivation level, and behavioral patterns.
Micro-Learning Approach
Delivered complex health concepts in bite-sized, actionable lessons, making learning seamless and aligned with clients' daily routines.
Behavioral Science Driven Coaching
Applied CBT, habit stacking, and motivational interviewing to help clients internalize and sustain behavior change.
Learning Materials
📌 Noom’s Pre-Developed Educational Articles – Used structured content to educate clients on nutrition, behavior change, and psychology-based weight loss strategies.
📌 Personalized Learning Schedules – Sequenced Noom’s materials strategically based on each client’s needs, readiness, and progress.
📌 Behavior Change Coaching – Applied CBT and motivational interviewing techniques to help clients identify challenges and shift their mindset.
📌 Weekly Progress Check-Ins – Assessed learning retention and adjusted schedules to maintain engagement.
📌 Accountability & Encouragement – Used habit tracking and real-time feedback to reinforce learning.
Development Strategy
To ensure an effective and engaging learning experience, I:
✔ Customized coaching plans to match clients’ learning paces and motivation levels.
✔ Applied behavior change psychology to help clients internalize and implement new habits.
✔ Adjusted learning pathways dynamically based on client feedback and behavioral patterns.
✔ Reinforced key lessons through habit tracking, progress check-ins, and real-world application exercises.
Design Impact
The design of this application improves the overall concert experience for Buju Banton's audience in several ways, including:
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allowing them to preview and purchase merchandise before the concert
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enabling them to make purchases during the concert without missing any performances
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increasing purchasing speed, and promoting overall efficiency
As a result, it is expected to increase both pre- and post- concert sales, as well as sales made during the concert.